TV assessment LR
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Excellent writing - very fluent analysis of both texts
EBI: Closer engagement with the question itself: How do they not have an ideological position? (genre conventions, audience pleasures/theory etc)
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment (even if you got full marks for the question).
Q1: The poster arguably provides a good example of pastiche: media products that imitate the style of another text, artist or time period. Although an argument can be made that Kingsman: The Secret Service is a parody (there are definitely suggestions of comedy) the poster as a whole asks to be taken seriously. In a parody, audiences would likely expect a tagline that confirms the comic nature of the film. The only text appearing here is: ‘From the director of X Men: First Class’ which would suggest the film is trying to attract an audience looking for serious, action/superhero-based entertainment.
Q2: Media products – particularly fictional genres such as dramas – are constructed for entertainment and escapism.
3) The first question demanded a response using postmodern terminology. Write a definition here of the three main terms:
Bricolage: The juxtaposing of old and new texts, images, ideas and narratives to create new meanings.
Pastiche: Media products that imitate the style of another text, artist or time period. Pastiche is an example of intertextuality and takes a positive view of the original source.
Intertextuality: Referencing other media products in a text.
4) Read this exemplar answer for the 25-mark question in the assessment. Select a quote from the essay for each of the following aspects from the mark scheme:
a) analysis of the products that focuses on contexts and ideological positioning
"Both Capital and Deutschland 83 construct ideological positions that reflect social, cultural and political contexts. However, it can be argued that these ideological positions are ambiguous and audiences may take a range of different meanings from the two TV dramas."
b) use of media theory
"Applying Gramsci’s theory of hegemony, this is unconsciously communicating to audiences the value in working hard, earning money and contributing to consumerism and capitalism - maintaining the status quo and reinforcing more right-wing ideology."
c) a judgement or conclusion on the question
"In conclusion, it is impossible to ignore the ideological positions constructed by television dramas and Capital and D83 are no exception to this. However, it could be argued that different audiences can read these fictional genres in different ways depending on their own perspectives and therefore social, cultural and political contexts are not the only aspect to this process."
d) examples from the TV CSPs
'In Capital, there are many elements of the narrative and characterisation that certainly fit with the ‘woke’ left wing perspective in the ongoing culture wars. Sympathetic takes on immigration and asylum, the demonisation of bankers (Roger and his boss Lothar presented as clueless in their meeting with the young upstart Mark) and Quentina’s lawyer being played by a black female actress would all suggest a more liberal ideology underpinning the show. Similarly, you could argue there is a fetishisation of the working class in D83 with the East presented as so much warmer and more welcoming than the West.'
e) use of media terminology
"...even Roger is portrayed in an ‘under-the-armpit’ camera shot on a packed tube train and later working on his laptop in bed."
5) Based on this assessment, write three things you need to revise before the upcoming end of Year 12 exams.
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