Film Industry Assessment LR
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Excellent Q3 answer, very detailed & well argued
EBI: How is film not a risky business?
4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
Question 1: 3/3
Question 2: 5/6
3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.
Social media promotion inexpensive or free; creates word-of-mouth marketing; effective in reaching educated, digitally-literate younger audience.
Question 3: 8/9
Blinded By The Light generated great excitement at the Sundance Film Festival which resulted in an all night auction that saw New Line Cinema pay $15m to distribute the film.
3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.
Premieres - London, Luton and Asbury Park, New Jersey (attended by Bruce Springsteen).
Premieres and director/star interviews generate media coverage from newspapers, magazines and online publications that generate interest and awareness of the film’s release.
4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.
- Blinded By The Light generated great excitement at the Sundance Film Festival which resulted in an all-night auction that saw New Line Cinema pay $15m to distribute the film.
- Blinded By The Light then received a huge, global marketing campaign to try and turn the film into the next Bend It Like Beckham global hit. This could easily have cost more than the $15m production budget.
- New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.
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